Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
Before suiting up in his football gear for a match-up against the Dallas Cowboys last Sunday, Green Bay Packers star receiver, Jordy Nelson, suited up for a completely different event in Texas—one that arguably changed his life forever.