Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"My parents were in there with us. My mom held me as I screamed my head off, crying my eyes out, and hyperventilating. Kenny was behind me and my dad was behind him holding him. We were all a complete wreck. I will never forget what I saw in that room that day."
"Being an older mom gives you a special perspective. You no longer worry about the little things, and you laugh easier. You can relax in your good credit score, financial stability, and stress-free life. Most of the time, anyway. Wink, wink."
Let's be honest. Getting through the work day can be ROUGH—especially if you got a bad case of the Mondays. But no fear, babies are here to animate the oh-so-real struggle that is getting through your 9 to 5.