Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
Broken girls become broken women, lacking love, yet seeking it desperately. I always put so much stock in how others felt about me. I was the new kid on the block who just wanted to be your friend, or the quiet girl pining for the cool guy, drawing secret doodles of his name in study hall. A people pleaser by nature, like a loyal pup longing to have its ears scratched while hearing, “yes, you’re a good girl.”