We hit a breaking point. We were so tired of rushing from house to house; we had truly begun to dread holidays. It was time to make a change for our family.
Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"Article after article is about our daughters and how dire it is for us to raise them to be strong, self-sufficient, and capable. But, please hear this. I have a boy too."
"Across our country, around the globe, little girls are being inundated with the message that boys are bad. That men are not to be trusted. That instead of protecting you like they ought to, they’ll be the perpetrator. They’ll be the cause of your pain."
"Boys need their moms—I am convinced of it. Even teenaged boys, boys who are nearly men... There is still that fear that a boy necessarily ought to be closer to his father than his mother."
“Baby, I need you to stop crying about everything,” I say to my 4-year-old son, followed by a heavy sigh. Another day, another sob fest about something that broke his little heart. He is my sensitive soul, my middle child, my gentle spirit.
