Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
It’s so much easier to ignore our calling and chase what everyone else is doing. It’s easier to push away our gifts when they don’t seem to be on trend. It’s easier to not be passionate about certain causes because no one else is. We don’t want to be the outlier.