Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
Michigan’s Novi High School senior Robby Heil is the official “hydration manager” for his high school football team. He has Down syndrome, but any player or coach on the team would tell you he’s been an integral part of the Wildcat family for the last three and a half years.
When I first received the Down syndrome diagnosis for your brother, the first coherent thought I had was, “Poor him”, which quickly turned to “poor you.” I exited the present and started living in your futures.