Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"You guys, things can change in a hot metal-on-metal moment, we know this and yet we forget, we have to because otherwise we would be walking around all twitchy (and not in good way) all of the time. But today I remembered..."