We hit a breaking point. We were so tired of rushing from house to house; we had truly begun to dread holidays. It was time to make a change for our family.
Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"I know that you question if you’ve done well, and let me tell you something: you’ve done so, so, well. You’ve done better than I could have expected. You have been my best and my favorite surprise."
"While you are not her Savior, and shouldn’t carry that burden around, you are there to protect her. She has one knight in shining armor with skin on in this world. You."
"Everything is demanding his time and attention and he feels torn in so many directions. With all of the extra distractions and frustrations in life, it is easy for him to forget how much you love him. I know you have good things for him."
The flowers die. The chocolate and meals get devoured. And the surprise getaways happen, and then they’re over. But it’s in the moments that you can depend on (over and over and over again), well, that’s where the love is found.
"I asked my husband to pull the car over. 'I’m sick to my stomach,' I said as he held my hand, guiding me to the nearest bathroom. All came out—my dreams for a happy marriage and a promising future all spilled out."
She can tell that even though you are present, you aren’t really with her. God gave women the incredible gift of emotional intelligence, and they have this gut instinct that is sometimes freakishly accurate.
"At 3am when your child is crying, and your eyes are heavy and your body is weak from postpartum, it will not be how he looks or what he owns that will matter."
