Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"I remember the weight. Feeling the darkness drag me down to a place I thought even God couldn’t go. Where I was a nothing and nothing really mattered. Where loneliness devoured my insides but no human being could fill the void. In that moment, I knew only the darkness."