Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
Steven Nelms is the head writer and video editor for weareglory.com. Their mission at We Are Glory is to encourage the sharing of Christ's light through interviewing people about their testimonies and posting thoughts and meditations about their experiences in the pursuit of God. They aim to build a community of believers and share content encouraging the pursuit of Christ. Check out more from them on their blog.