Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"One stick turned positive and a different kind of vomit happened… word vomit… ‘OHHH SH**!!!’ I guess I said it loud enough for Sam to hear me, because he opened the door and asked to look at the test. He then started reading the box saying aloud, ‘Noooo!'"