Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"He shuffled his feet a bit, twirled her around, dipped her and set her down leaving her with a big kiss on the top of her bald head. She had the biggest smile. It brought her joy. Good, great, awesome people were at that festival.”