Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
I had zero expectations for the Barbie movie, and therefore, my expectations were wildly exceeded. But the parts I truly did not see coming that wrenched my heart in two were centered on motherhood, of all things.
Tech tags like Apple AirTags and Tile are all the rage. But one mom has a rather unique use for these tech tags that's causing a bit of a dustup on TikTok: she puts them on bracelets on her two and four-year-old children and has "trained" them to come to her when the AirTags beep.
It wasn't until I lost my mom that I learned to truly appreciate the simple times we had together. I pray you don't make the same mistake with your mothers—or daughters. It's hard being a motherless mom.