Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
Janna lives in Northern Colorado with her husband and two teenage boys. You’ll often find her hiking, paddleboarding, or enjoying a good board game indoors. She's an unapologetic Dallas Cowboys fan, and an even bigger fan of coffee, dry shampoo, and authentic conversations.