Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"If you truly want to know how to help your daughter feel confident like I do... then, we have to experience for ourselves the confidence that comes not from winning a pageant or wearing a size two, but the confidence that comes from Christ, alone."