Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
“I can't and don't want to explain that feeling to anyone. Turning to your husband and seeing him die inside. Seeing him completely break. Seeing your children feel and suffer your pain in front of your eyes. The pain is unbearable.”