Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"Tears filled my eyes. I looked up to see my mother’s face—it was wet from tears—as she watched us count what felt like a million dollars. Someone loved us enough to know that year…we just needed a tiny sprout of hope, not in a little jolly man in a red suit, but in Christ."
The Voice's season 15 finale on Tuesday night certainly did not disappoint fans, with coaches Kelly Clarkson and Jennifer Hudson taking the stage to deliver a riveting duet of the Christmas classic "O Holy Night."
"I have an opinion. And it isn’t very popular, so I need to make sure nobody’s holding any stones before I share it. Alright, here goes. I do not like Hallmark movies, Christmas or not. I can’t appreciate them for what they are..."
"What would it look like if, over the next two weeks, instead of complaining to your friends about how busy the season is, and sighing with contempt and annoyance, and vowing next year will be different — what if you did this:"
"I know it’s the most wonderful time of the year. I know! But while I’m not quite up to Grinch status yet, I’m definitely not feeling holly or jolly about the upcoming festivities I normally look forward to each December."
"This will be highly offensive to some of you, and you will have the choice to be angry about it. You will have the choice to blame the current president, blame religion, or even blame it on bad parenting."
"So I thought it was a good idea to fly by myself with a 2 year old and a 5 year old. We were standing in line in security, on the verge of tears because Wyatt was screaming and James was exhausted. Out of the blue, one mom stops the line for security..."