Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"Our son’s wish list added up to just over $5k and I’ve never wanted to make someone live on the streets until now...
Our daughter’s asked for a Barbie dream house to share so they can fight over a pretend house inside our real house."
How do we make the holiday season special for our older kids when the magic and wonder of the younger years is gone? Well, I asked this exact question on Facebook recently and received some pretty amazing responses! So I decided to put them all together in one spot and share them with you here.
"Until a few years ago as December approached I would find myself starting to worry. Would everyone have a good time? Had I remembered everyone’s presents? Did the house look festive enough? Pressure and stress built up as the list of non-negotiable (as I saw it at the time) events filled my diary."