Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"No more pain, my jerry, no more struggle. You are made complete and you are finally free. Suicide and depression fed you the worst lies, but you knew the truth of Jesus and I know you’re by his side right this very second."